Anyone who has a brain can’t help but be interested in the buzzy class of supplements known as nootropics. Already a $10 billion+ industry, nootropic supplements and treatments offer an almost irresistible promise: to enhance brain function and general cognition, including superior focus, sharper thinking, and better memory.
For the millions of people suffering from cognitive decay (and the families who have to watch it happen), nootropics offer a kind of Hail Mary pass, a last-ditch effort to shore up the declines that inevitably occur with aging, or with the depredations of dementia and Alzheimer’s.
For others, ranging from college students to overworked businesspeople, nootropics hold out the promise of increased performance and superior retention of knowledge in the form of a pill or gummy that could purportedly give someone a cognitive edge that others lack. But how much of the promise of nootropics is science fact? This is especially true of hot new products like Neuriva. Does Neuriva actually deliver nootropic benefits?
Does Neuriva Really Help the Brain?
Neuriva and similar supplements call themselves "cognitive enhancers," proudly claiming to “unlock your potential” and “help your brain be at its best.” This assumes, of course, that you purchase their supplements for daily use, and keep on taking them more or less forever. With that kind of commitment, it's only natural, then, to wonder how much of this supplement's alleged benefits are genuine — or just clever marketing to capitalize on an all-too-human desire to retain knowledge, memory, and mental acuity.
