Humans have looked to the stars for guidance since the beginning of time. In fact, astrology has been around for thousands of years. While it’s no longer regarded as the scholarly tradition it was centuries ago, many individuals continue to study the influence of celestial bodies on human activity. The general interest in astrology has grown steadily over the past few decades, building the foundation for its seemingly-sudden surge of popularity today.
Signs of the current astrology boom are everywhere on the internet. You don’t have to spend much time online to come across horoscope social media accounts or zodiac-themed listicles. Memes on astrology feature virtually anyone you can think of, from Hollywood celebrities to Sailor Moon characters. And people use astrology-based smartphone applications to assess romantic compatibility and understand interpersonal relationships.
